2020 was a special year, SAUDIA was celebrating its 75th anniversary.. This was the biggest campaign in the history of the airline. For us it was moments of joy, as we opened the boxes of memories, and soared toward Saudia’s future.
Nostalgia film
Walking down the memory lane, highlighting the emotional bond that SAUDIA shares with the nation.
A story of love, ambitions, achievements, loyalty and travel…
Result
35 Million views
92% Positive sentiment
18M Reach
67M Impressions
1.3M Social engagements
Massive increase in songs searches Google and YouTube